Magic Works Series 2

Magic Works Series 2

The idea of the commercials for Series 1 and Series 2 was that a kid fools an adult with the tricks. The kid is empowered. Great commercials.

Milton Bradley, a leading American toy maker, began in 1993 licensed sales of Tenyo products under the “Magic Works” brandname. Advertised nationwide on television, these products soon became bestsellers in the U.S. market. Soon thereafter, Milton Bradley’s parent company, Hasbro, undertook to market the line throughout the world. Mark Setteducati created the idea of Magic Works. Below, you will find a side by side comparison of the MB version and the original Tenyo version.

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